Trade desk unified id

Adoption of the free unified ID solution allows all parties across the supply chain ( SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk's cookie  The Trade Desk Inc (TTD) is a global technology company that markets a software platform That year, the company also introduced its proprietary unified ID solution, as a free universal cookie identification service. In 2018, The Trade Desk 

Jan 09, 2019 · In addition, the unified ID solution allows for much stronger match rates across all parties involved. “The size and scale of the open Internet makes tools like The Trade Desk’s unified ID solution necessary for more effective marketing at a global scale,” said Amar Goel, Founder and Chief Growth Officer, PubMatic. Drawbridge Integrates Unified ID Solution the Trade Desk’s ... In addition, the unified ID solution allows for stronger match rates across all parties involved. “Making identity accessible and actionable has always been at the core of our business and incorporating The Trade Desk’s unified ID solution into our platform was a logical addition,” said Haylee Adkins, VP of Strategy, Drawbridge. “We are Rubicon Project adopts Trade Desk's unified ID - the ... Mar 05, 2019 · "The Trade Desk’s unified ID solution is a well-known and trusted solution, making it a natural fit for us as we continue to enhance our platform." … Drawbridge integrates The Trade Desk’s unified ID solution ... In addition, the unified ID solution allows for stronger match rates across all parties involved. “Making identity accessible and actionable has always been at the core of our business and incorporating The Trade Desk’s unified ID solution into our platform was a logical addition,” said Haylee Adkins, VP of Strategy, Drawbridge.

NEW YORK and LOS ANGELES, Feb. 6, 2019 /PRNewswire/ -- SpotX, a leading global video advertising and monetization platform, is integrating with The Trade Desk's unified ID solution.This combined

Jan 09, 2019 · In addition, the unified ID solution allows for much stronger match rates across all parties involved. “The size and scale of the open Internet makes tools like The Trade Desk’s unified ID solution necessary for more effective marketing at a global scale,” said Amar Goel, Founder and Chief Growth Officer, PubMatic. Drawbridge Integrates Unified ID Solution the Trade Desk’s ... In addition, the unified ID solution allows for stronger match rates across all parties involved. “Making identity accessible and actionable has always been at the core of our business and incorporating The Trade Desk’s unified ID solution into our platform was a logical addition,” said Haylee Adkins, VP of Strategy, Drawbridge. “We are Rubicon Project adopts Trade Desk's unified ID - the ...

Oct 08, 2019 · Integration allows for ID to be passed on to other DSPs. BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution.This integration aims to improve user match rates across the digital advertising ecosystem.

Throtle Successfully Integrates with The Trade Desk’s ...

Telaria Offers The Trade Desk’s Unified ID Solution ...

Advertisers react to The Trade Desk's privacy-friendly ID ... One of the biggest ad-tech firms, The Trade Desk, has spent the past year pitching advertisers, publishers and ad-tech companies on a free product called Unified ID that syncs and matches cookies Index Exchange Sees Immediate Lift for Publishers after ... Dec 17, 2018 · NEW YORK & LOS ANGELES–(BUSINESS WIRE)–Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution.The Trade Desk (Nasdaq:TTD) is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. Telaria Offers The Trade Desk’s Unified ID Solution ... Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. What's in the Cards for Trade Desk (TTD) in Q1 Earnings ...

Why The Trade Desk’s unified ID may be catching on ...

Mar 22, 2019 · Drawbridge Partners with The Trade Desk. Digital identity resolution company Drawbridge has integrated The Trade Desk's unified ID solution as a destination within its Identity Platform, allowing Drawbridge customers to use the unified ID solution in their digital marketing campaigns. Tapad | Brands, Agencies and Platforms Benefit from ... Oct 16, 2019 · Brands, Agencies and Platforms Benefit from Increased Match Rates with Tapad's Integration of The Trade Desk's Unified ID Solution. NEW YORK, Oct. 16, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, and The Trade Desk, a global advertising technology leader, partnered to integrate The Trade Desk's unified ID solution in April 2019. WaardeX Adopts The Trade Desk`s Unified ID Solution WaardeX has now adopted a Unified ID solution, provided by The Trade Desk, into its supply stack. What the fuss is all about? What is a Unified ID? Why is it Important? When a web user launches a web page for the first time ever, supply-side platforms (SSP), demand-side platforms (DSP), and data management platforms (DMP) must all be synced up to identify this user as a targeting candidate.

12 Jul 2019 The goal is to create a universal identity infrastructure for the web to (adsrvr.org ) Trade Desk says collaborators on its “unified ID” system are  23 May 2019 Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk's unified ID solution into their open-source toolkit as  The Unified ID solution is provided by adsrvr.org and the Trade Desk. Add it to your Prebid.js package with: gulp build  25 Oct 2019 The Trade Desk unified ID, Advertising ID Consortium, Signal, ID5 all provide more persistent identifying alternative solutions, but none have  12 Oct 2019 The Trade Desk wants the ad-tech industry to back its plan to save targeted ads, but its growing clout and competitors could stop it in its tracks.